Born in the Barrio. Built for the Nation.
La Zona FM started as a single station with a big dream — to give Latino communities a voice on the airwaves. Today we're the fastest-growing Spanish-language radio network in the country.
From One Station to 38 Markets
La Zona FM launched in 2008 from a small studio in Miami with a borrowed transmitter and a borrowed dream. Our founders believed that Latino listeners deserved more than background noise — they deserved a station that spoke their language, celebrated their culture, and connected them to their communities.
Within five years we had expanded to 12 markets. By 2018, we crossed 1 million weekly listeners. Today, La Zona FM reaches 2.4 million listeners across 38 markets — from Miami to Los Angeles, from Chicago to Houston — and we're still growing.
For businesses, that growth means one thing: access to one of the most engaged, loyal, and economically powerful audiences in America. Our listeners don't just hear your message — they act on it.
Who's Listening
Our audience is young, bilingual, digitally connected, and economically active. They're the fastest-growing consumer segment in the US — and they're loyal to brands that show up for them.
Where We Broadcast
From coast to coast, La Zona FM is in the markets that matter most to your business.
Southeast
- Miami, FL
- Orlando, FL
- Tampa, FL
- Atlanta, GA
- Charlotte, NC
Southwest
- Los Angeles, CA
- San Diego, CA
- Phoenix, AZ
- Las Vegas, NV
- Albuquerque, NM
South Central
- Houston, TX
- Dallas, TX
- San Antonio, TX
- Austin, TX
- El Paso, TX
Midwest & Northeast
- Chicago, IL
- New York, NY
- Newark, NJ
- Boston, MA
- Detroit, MI
The People Behind the Signal
Carlos Reyes
Carlos built La Zona FM from a single studio in Miami. His vision: give Latino communities a radio home they could be proud of.
Sofia Mendez
Sofia leads all sponsorship relationships, helping brands connect authentically with La Zona's audience across every market.
Marco Delgado
Marco shapes the sound of La Zona FM — curating shows, hosts, and music that keep 2.4 million listeners tuned in every week.
Ready to Reach This Audience?
Join the brands already growing with La Zona FM.
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